Simon Fraser University - Continuing Studies, City Program

Communicating Sustainability for Awareness, Accountability, and Action
April 25, 2014 - 9:00am - April 26, 2014 - 5:30pm
SFU Vancouver - Harbour Centre
515 W. Hastings Street, Vancouver
CPD Learning Units: 

Sustainability can provoke reactions ranging from fear and denial to inspiration and innovation—or it can simply be misunderstood and ignored.

In this course, you’ll learn to understand this complexity in order to engage others and bring sustainability projects to life.

This course explores the critical role of communications in sustainable community development, providing you with tips and tools for effective communications practices. We’ll examine how the public perceives sustainability, and whether we can make sustainability "sexy.” We’ll also explore community-based social marketing and how we may harness new media technologies for sustainable community development. Finally, we’ll review the growing practice of sustainability reporting and accountability.

Course Details:

April 25-26, 2014

9am-5:30pm, both days


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